About the Founder
Laura Fianti found her brand in 2014. Laura’s workshop has long been a place for friends and family, but it has grown to a worldwide known brand.
The first collections were inspired by Laura’s grandmother, who instilled in Laura a sense of beauty and style while the girl was growing up in Rome. In later collections, you can feel the influence of multiple travels around Europe and the United States. All combined, it creates classy clothes for everyday wear.
“My primary mission is to make quality elegance affordable,” says Laura.
Since Day One
Who We Are
We are the leading manufacturer of high quality original denim jackets, Jeans, Cotton Pants & chinos. Distributing and supplying all over Pakistan, exporting to the Europe & UAE market.
Inspiration
Laura strives to strengthen relationships with creative people she meets. She experiments with materials, develops new manufacturing techniques, and transforms initial sketches into unique and unusual combinations of fabrics and prints. All these serve one goal to create an outstanding outfit for your everyday life.
Gentle Touch
Size Guide
Bust — wrap tape measure loosely around the fullest part of your bust. True Waist — wrap tape measure loosely around the smallest part of your waist, above your belly button. Low Hip — wrap tape measure loosely around the widest part of your low hip bones.
Sizes: 0–2 (XS), 4–6 (S), 8 (M), 10 (L), 12 (XL), 14 (XXL)
Delivery & Returns
To deliver your favorite products, we have partnered with the most reliable companies. We are ready to entrust them with your orders and are always on your side if something goes wrong.
We will be happy to assist you with eligible returns, the return instructions, and the shipping address. If you need a return or exchange, send us an email so we can discuss a replacement.
New Collection
Lahore, Pakistan
Denim Duke 1st Floor, Punjab Center, over Bank of Punjab, Karim Block Allama Iqbal Town, Lahore
Get directionsOpen hours
Daily 12:00 AM — 10:00 PM